Social media is completely changing the way people search for jobs, and it is changing the way employers make hiring decisions. As a job seeker, it is important to understand how your social media accounts impact your job search for better or worse.
First, you must to understand is that employers look at your social media accounts. Social media provides a great deal of information about candidates so employers feel they would be putting themselves at a disadvantage by not utilizing it. Keep in mind that anything you put online never really goes away. Your social media accounts will either be an advantage or a disadvantage to your job search.
Second, it is beneficial to understand what employers are looking for when they peruse your social media accounts. In a survey managed by CareerBuilder, employers were asked why they used social networks to research candidates and employers stated that they use social media to…
- See if the job seeker presents him or herself professionally
- Determine if a candidate is a good fit for the company culture
- Learn more about his or her qualifications
- Determine whether the candidate is well-rounded
- Find reasons not to hire the candidate
Finally, you need to understand how to use your social media accounts in a way that has a positive effect on your job search. Make sure your photos reflect you in a positive light. It is your social media account, so it is up to you to ensure that it reflects you positively. Make sure that the topics, that you post about and the language you use show the best side of you. Here is a good suggestion, write what you want to say on a piece of paper or in a note app on your phone, wait ten minutes, then go back and read it and ask yourself if it is something you want associated with you forever. Emphasize your positive attributes; don’t just use your social media account to let off steam. Instead, use it to show how well rounded you are. Careful maintenance of your social media accounts will make all the difference in your job search.